As small business owners begin marketing their company on social media websites like Facebook, Twitter, Instagram, Pinterest and the like, it’s easy to go overboard when attempting to build your fan base and convert them into customers. Sure, social media platforms are powerful, they have hundreds of millions if not billions of potential customers congregating on them, and they’re excellent platforms to build your brand and find loyal customers.
It’s unfortunate but many companies still make big mistakes with their social media accounts. Since three quarters of the people online use social networking in one form or another, using these accounts wrong could have a negative impact on your business.…