Twitter is being used by businesses to promote themselves, and it works no matter how big or small that business may be. The platform provides valuable customer insights. By looking into trending topics and conversations, businesses can easily gain knowledge of what their market wants and cares about.
Chiming into conversations where they are mentioned gives their brand visibility and a human touch. With a savvy and 180-character limit in each tweet, businesses get to build a strong brand community by replying to certain posts and providing customer support.
There’s a misconception that some brands and industries won’t be able to build brand awareness and benefit from Twitter—but this couldn’t be further from the truth.…
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