Social media contests are popping up all over, but do you know the right way to use them for your company? In order to maximize benefits, it is important to understand what you need to do before you launch a contest. By spending time on setting up the rules and establishing firm objectives, there will be fewer questions later on, and you and your employees can focus on creating meaningful relationships with entrants.
Check out these five ways to run a successful social media contest below.
1. Set up the contest
Make sure to nail down a time frame, rules for entrance, criteria for winners and any additional regulations to ensure the contest runs smoothly.…